Startup Takes Center Stage: Latech and ABN Power Machinery Masters' Successful Launch

The machinery sales industry is on the verge of a shake-up, and Latech is proud to have played a key role in the launch of one of its newest disruptors. Machinery Masters, a UK-based startup with a vision to revolutionize how new and used machines are bought and sold, recently made its debut at FOODEX, a premier trade show in Birmingham. This is the story of how Latech, in close collaboration with ABN, helped Machinery Masters bring its ambitious vision to life in just 45 days.

Machinery Masters set an ambitious goal: to launch its brand and marketplace at a major industry event like FOODEX. This meant they needed a comprehensive suite of digital and branding assets ready in a short timeframe. For a startup, this was a significant challenge. They needed a partner who could deliver cutting-edge solutions at an accelerated pace. That's where Latech and ABN came in.

Latech, in partnership with ABN, stepped in to provide Machinery Masters with an end-to-end suite of services, from brand development to digital implementation. Our goal was to create a cohesive and impactful launch strategy that would capture the attention of FOODEX attendees and position Machinery Masters for long-term success.

Brand System and Brand Book: We began by developing a comprehensive brand system and brand book for Machinery Masters. This foundational work provided a clear and compelling visual identity, ensuring brand consistency across all touchpoints.

Trade Show Visuals: To make a strong first impression at FOODEX, Latech designed all the visual elements for Machinery Masters’ presence, including the physical booth design. This ensured a cohesive and impactful brand debut.

Corporate Video: We produced a video to articulate Machinery Masters' vision, value proposition, and unique selling points to the FOODEX audience. This video served as a powerful tool to introduce the company to potential customers, partners, and investors.

Marketplace Prototype: To showcase the platform's functionality and user experience (UX), we developed a compelling, working prototype of the marketplace. This interactive demo allowed FOODEX attendees to experience the platform's potential firsthand.

Event Website: We designed an event website with personalized experiences for different FOODEX visitors: buyers, sellers, and partners. This ensured that each visitor could quickly find information relevant to their needs and engage with Machinery Masters effectively.

Marketplace Development: Looking ahead, Latech is currently developing the front-end of the full marketplace platform. ABN is building the API, back-end, and a scraping system to populate the marketplace with a wide range of product listings.

Agility and Speed: We thrive in demanding, time-sensitive environments. Our ability to deliver a full suite of assets within a 45-day deadline was critical to Machinery Masters' successful launch at FOODEX.

Collaboration: Our partnership with ABN exemplifies the power of seamless agency collaboration. By working closely together, we were able to deliver a smooth and effective solution for our client.

Ecommerce Expertise: Latech's deep experience in ecommerce development, particularly with marketplace platforms, was instrumental in creating an engaging and functional solution.

Full-Spectrum Service: From brand development and visual design to web development and ecommerce expertise, this project showcases Latech's diverse capabilities.

Omnichannel Experience: We understand the importance of creating a cohesive brand experience across all touchpoints. For Machinery Masters, we delivered a seamless experience that spanned both the physical trade show environment and the digital space.

With a successful launch at FOODEX, Machinery Masters is on a path to transform the machinery sales industry. Latech is proud to be their partner on this journey, providing them with the expertise and support they need to scale their business and achieve their ambitious goals.