Bringing a Michelin-Star Experience Home: The Gymkhana Fine Foods Ecommerce Story

Gymkhana, a two-Michelin-star restaurant in central London, is globally renowned for its exceptional Indian cuisine. With the goal of bringing that celebrated restaurant experience to people's homes, Gymkhana launched Gymkhana Fine Foods, a retail brand offering high-quality cooking sauces, marinades, and chutneys.

Facing the complexities of scaling its digital storefront and enhancing the customer experience, Gymkhana partnered with Latech. Our collaboration focused on optimizing their Shopify store to not only meet but exceed customer expectations, driving significant growth for the brand.

When Gymkhana first approached Latech, they were seeking a simple way to introduce a subscription model. We helped them integrate a solution using Recharge on their Shopify store, providing customers with flexible purchase options. This feature has been a game-changer, moving customers from one-time transactions to ongoing relationships.

This new subscription functionality has allowed Gymkhana Fine Foods to build a loyal community and generate reliable, recurring revenue. Customers now enjoy perks for their loyalty, creating a stronger connection to the brand and ensuring they always have their favorite products on hand.

Before working with Latech, Gymkhana Fine Foods had a complex setup managed by various freelance developers, which impacted site performance and user experience. We focused on cleaning up the code and improving the site's front-end with custom liquid development for the homepage and cart.

The results were immediate and impactful. We saw significant improvements in page loading speeds and a smoother, more intuitive purchase process. These enhancements directly led to a stronger conversion rate, giving customers an overall better experience and helping Gymkhana turn more visitors into buyers.

The launch of the "Tandoor Experience" was a major success, and it all started with a simple idea: capitalizing on the UK’s summer BBQ culture. Gymkhana wanted to create an exclusive line of pre-marinated fresh products, but the logistics of offering these perishable items—including complex ordering and delivery scheduling—posed a challenge.

LATECH helped Gymkhana bring this vision to life by creating a seamless user experience on the site. We developed clear, easy-to-understand product pages and a simple date selection tool, making a complex ordering process feel effortless for the customer. This unique offering has been a resounding success, positively impacting the business by increasing its Average Order Value (AOV) by 30%.

With an omnichannel strategy at the forefront of their growth plans, Gymkhana is poised for continued success. The online store is ready for expansion into new markets, and we are confident that our ongoing partnership will help them achieve even better performance in the months and years to come.