Boosting Drink Suma's Success: A Strategic Shopify Migration with Latech!

In the fast-paced world of ecommerce, agility and adaptability are key. If you're looking to optimize your online store, scale your digital business, or consider a Shopify migration, this case study is for you. Today, at Latech, we're proud to share how we helped Drink Suma, an innovative natural electrolyte brand, take their online store to the next level.

Drink Suma: Premium Hydration for a Better Life

Drink Suma was born from a deep obsession with ideal hydration. Their flagship product is a revolutionary sachet with essential electrolytes—Sodium, Potassium, and Magnesium—that your body needs for optimal hydration, with no sugar, caffeine, calories, or chemical additives. Their formulations have a proven effect on improving people's performance and quality of life, and their commitment to excellence is unwavering.

As Drink Suma began to grow, they faced a common obstacle: their existing ecommerce platform, though popular, was insufficient for scaling. They lacked the flexibility and capacity for hyper-personalization that their business vision demanded. Additionally, they encountered significant limitations in user experience (UX) design, overall website performance, and the specific functionalities an online business with expansion ambitions needs. Barriers to integrating key external tools for a powerful ecommerce operation also presented a hurdle. This is a frequent challenge for businesses seeking an optimal online store ready for growth.

That's when Latech sprang into action. After a detailed analysis, we identified that a Shopify migration was the ideal solution for Drink Suma. This platform would not only provide them with a more robust and performant online store but, with Latech's expertise, we could implement an online store that would:

1. Significantly improve the user experience (UX).

2. Increase site speed, a critical factor for ecommerce conversion.

3. Offer greater flexibility, superior design, and advanced frontend functionalities.

Furthermore, Latech provided all the necessary technological support for a smooth implementation and the seamless integration with essential external applications, such as their shipping platform.

Since the launch of the new Shopify store, Drink Suma has registered a remarkable increase in sales. This is no coincidence: Shopify customers, on average, experience 15% higher conversions at checkout compared to other platforms, and Drink Suma was no exception!

But the benefits extend beyond sales growth. The Drink Suma team highlighted:

1. Greater ease of use for their internal team.

2. A significant improvement in site loading times and, consequently, in conversion.

3. A renewed UI completely aligned with their branding.

4. More control over promotions and seasonal campaigns.

5. More actionable insights thanks to improved metrics.

The implementation included the strategic integration of a series of key applications to boost their ecommerce operation:

a. CoCo AI on WhatsApp & Cart recovery (to optimize communication and cart recovery)

b. South Post (shipping platform)

c. Meta Pixel

d. Payment Gateways

e. Google Analytics (for metrics and data analysis)

f. Rebuy (personalization tool)

A Fast and Future-Proof Project: SEO for Ecommerce

The project was completed as planned, demonstrating our efficiency and commitment. Additionally, from the initial design, an optimized SEO structure was implemented, ensuring Drink Suma's long-term visibility in search engines. This included:

• Clean URLs.

• A clear hierarchical structure.

• Custom meta tags.

• Optimized speed.

• Configured rich snippets.

At Latech, we are immensely proud of the outcome of this project and, above all, of the tangible business results Drink Suma is experiencing. This case is a clear example of how to execute a successful Shopify migration and what to consider for an optimal online store.

Thank you, Drink Suma, for trusting Latech with this digital transformation. Your success is our greatest achievement!