Shopify + OpenAI: The Future of Conversational Commerce

That's the question that marks the beginning of a new era in e-commerce.

This week, Shopify announced its partnership with OpenAI: very soon, users will be able to discover, choose, and buy products directly inside ChatGPT.

From query to purchase, all in one conversation.

What Was Announced

• Instant Checkout: A purchase completed in seconds, right within the chat.

• Agentic Commerce Protocol (ACP): The infrastructure that ensures security and scalability for this new model.

• Stripe as a key partner: Responsible for processing payments in this experience.

The rollout has already begun in the United States with Etsy, and now Shopify joins as one of the major global players bringing conversational commerce to scale.

For those who sell with Shopify, this represents a profound change:

• Products will be able to appear as a direct response to a query in ChatGPT.

• The shopping experience will be a natural dialogue with the customer, not a multi-step process.

• The competition will no longer be just on Google or marketplaces; now the game is about being the answer from an AI.

This also raises some questions:

• How to optimize catalogs and descriptions for conversational SEO?

• How will this affect visibility and conversion metrics?

• What new rules will define which product appears first in a recommendation?

While the initial implementation is in the United States, this is not a local change. It's a structural shift for the entire global e-commerce ecosystem.

Brands selling in the US will be the first to test and learn, but the opportunity (and the challenge) is global: companies operating in different markets must anticipate how to integrate conversational strategies into their international expansion.

At LATECH, we believe this partnership is not a technical detail; it's a clear signal of where online commerce is heading. Conversational commerce is no longer a trend—it's a reality. It will redefine how consumers discover, evaluate, and acquire products.

How are we preparing to sell in this new reality?

At LATECH, we help brands and teams prepare for this scenario with strategic vision, innovation, and a focus on results.