Boosting Marketing Performance
TECHNOLOGIES
- Node.js
- React.js
- Big Query
SERVICES
- Discovery
- UX/UI design
- Development
TEAM
- 2 Fullstack Javascript
- QA Engineer
- QA Lead
- Product Designer
- Scrum Master
- Product Owner
- Devops
- Design Lead
- Tech Lead
TIMELINE
- Constant delivery
Introduction
Overview
LOBO was a boutique digital agency from Buenos Aires, Argentina recently acquired by McKinsey and Company, that specialized in digital marketing analytics for established businesses and digital-native startups.
What we covered
- Product Leadership
- Strategic Planning
- Project Management
- UX & Market Research
- Testing & Measurement
- Information Architecture
- User Experience Design
- UI & Visual Design
- Interaction Prototyping
- Brand Systems & Guidelines
Process
About
Our team delivered a digital tool that was synced to a data warehouse and was able to deliver visual analytics to the client in real-time. Lobo’s accounts became able to monitor their clients entirely through the platform and like this, increase ROI levels.
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About
Clients and LOBO employees alike used the platform as a centralized base for information, which was leveraged with Machine Learning.
Tomas Michelich Partner
The Latech team taught us to understand technology investment as a strategic decision for our company and not as a short-term additional cost. Once we understood that, the synergy between the work teams was very good along with the quality of the product delivered.