Lucas Martin

Lucas Martin is Co-Founder of Latech, a Shopify Plus agency focused on ecommerce and omnichannel commerce for DTC and B2B brands across Latin America and Miami. He leads business development, building strategic relationships with brands, partners, and the broader Shopify ecosystem.

With a background in finance and operations — including roles as COO and CFO — Lucas combines commercial vision with operational rigor. He holds a Master's in Finance from Universidad del CEMA and a degree in Business Administration, complemented by certifications in Digital Commerce (Universidad Torcuato Di Tella) and Scrum Master.

His approach blends strategy, financial discipline, and team leadership to help brands scale sustainably on Shopify Plus. Lucas focuses on identifying growth opportunities, structuring long-term partnerships, and ensuring every project delivers measurable impact for the client's business.