Tomas Alonso Zeller

Tomás Alonso Zeller leads the Shopify POS business unit at Latech, a Shopify Plus agency focused on ecommerce and omnichannel commerce. He specializes in helping DTC and retail brands integrate their physical and digital operations, building unified shopping experiences across Latin America and Miami.

He focuses on Shopify POS, omnichannel commerce, retail technology, and point-of-sale system implementation connected with ecommerce platforms. His work combines strategy, technology, and operations to optimize in-store sales, enhance customer experience, and enable centralized management of inventory, payments, and customer data.

His approach is centered on scaling retail businesses through omnichannel solutions, connecting physical stores, ecommerce, and operational systems into a unified ecosystem that drives efficiency and growth.