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Building a Scalable Ecommerce Infrastructure for Ansilta
“A modern ecommerce experience, built to match the performance of the brand.”
This leading technical apparel brand needed to modernize its ecommerce channel to match current market standards, unify B2B and B2C operations, and build a scalable digital infrastructure to support future growth.
Ansilta was operating on a fully custom-built platform that had become outdated in design and usability. The experience felt obsolete, the admin was hard to manage, and the lack of SEO structure limited visibility.
Latech led the migration to Shopify Plus, creating a unified and scalable ecommerce ecosystem with a modern UX, automated workflows, and custom product experiences tailored to technical apparel.
This leading technical apparel brand needed to modernize its ecommerce channel to keep up with evolving market expectations.
At the same time, the business required a unified approach to manage both B2B and B2C operations, along with a scalable infrastructure capable of supporting long-term growth across multiple markets.
Ansilta had built its ecommerce on a fully custom platform—robust, but increasingly difficult to evolve. What once worked had started to slow the business down.
Manual processes for loyalty and invoicing added operational friction, slowing down internal workflows and increasing dependency on manual intervention.
At the same time, an outdated interface began to impact how customers perceived the brand, creating a gap between product quality and digital experience.
The lack of a solid SEO structure and clean URL architecture further limited visibility, making it harder to compete in a rapidly evolving ecommerce landscape.
The turning point was the decision to unify B2B and B2C operations into a single, globally recognized platform: Shopify.
This shift simplified the technology stack and enabled a centralized operation capable of supporting multiple business models, markets, and future expansion across Argentina and Chile.
By moving away from a rigid custom system, Ansilta gained the flexibility needed to scale efficiently and evolve its ecommerce strategy.
Latech implemented a modern ecommerce ecosystem focused on performance, scalability, and user experience.
The solution was built around Shopify as the core platform, with seamless integration to Andreani for logistics and Mercado Pago as the local payment gateway. We also implemented automated workflows for invoicing, email marketing, and loyalty programs, along with a custom product detail page designed to clearly communicate complex technical features.
Today, Ansilta operates on a unified and intuitive platform that simplifies daily operations and elevates the customer experience, creating a strong foundation for increased traffic, higher conversion rates, and long term growth.
