Juan Cruz Bonina

Juan Cruz Bonina is CEO & Partner at Latech, a Shopify Plus agency focused on ecommerce architecture, development, and technical optimization of digital platforms. He leads the company’s technology strategy, designing scalable systems for DTC and B2B brands across the United States and Latin America.

He specializes in Shopify development, ecommerce architecture, performance optimization, and complex integrations, building robust solutions that improve operational efficiency and conversion. His approach combines engineering, data, and automation to develop scalable digital infrastructures, leveraging AI, catalog optimization, and backend systems to support long-term business growth.